Elena Kirova has sat on every side of the business table: investment analyst evaluating deals, fundraising multi-million rounds, angel investor in tech and crypto, head of distribution at startups, launching businesses in Ukraine's wartime economy.

With a background in Finance and Law, Elena built a career in asset management before discovering her true calling: helping founders translate what's in their heads into positioning that actually converts.

Most founders don't have a marketing or sales problem. They have a positioning problem. And they don't understand the difference. Positioning is integral part of business strategy. It's the bridge between vision and what buyers can understand today. It determines whether sales cycles work or struggle, whether CAC climbs or stabilises, whether teams can close or only founders can.

Elena helps founders see what they're too close to diagnose. The patterns blocking scale. The gap between founder-led and sales-led motion. The small adjustments that create outsized returns.

She combines analytical precision with deep understanding of human decision-making psychology. And she's partial to funky eyewear.